...Is decent coffee in my cup.
I really don't like drinking poor coffee. I keep my coffee pot clean, I don't use stale coffee, and I never, ever touch the stuff sitting in the community coffee pot at work. I also don't always buy the cheapest grinds out there (unless it's a great deal for something I like), because I like my coffee to have that mocha aroma rather than a hint of dumpster stank.
Rarely is coffee on sale at the grocery store. Sometimes I get a coupon, but I hardly save enough when I do find them.
Paying for a cup at Starbucks or any other cafe doesn't make sense if you have your own mug and a brewing machine. I understand why some people do, though. It's convenient. And if you need your coffee fancy, Starbucks is probably half a minute's walk from wherever you could possibly be.
So I plan on posting deals for all types of coffee drinkers; that is to say, there will be deals for the hardcore wallet-watchers, but also deals for the K-Kup Kronies, the Espresso Enthusiasts, even for the ever-returning Starbucks junkies. If I find a deal, it's getting posted. The deals will probably be limited to online-only, however. So I hope you can get comfortable with the hassle of having coffee delivered right to your door.